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Recognising good designs that are most influential
within Asia
Half of the world's population lives in Asia. The
mere fact that Asians in general are becoming more
affluent, presents any business with enormous development
opportunities. This massive and maturing Asian market
has been the driving force behind creations that
take care of the various needs of Asian consumers.
From apparel and accessories, through communications
and interiors to product design, the unique characteristics
of Asian consumers are becoming important design
considerations. Some outstanding designs have even
become trendsetters, influencing the Asian way of
living.
Good designs enrich our lives. Their inspirational
functionalities make daily living easier, they take
into account the impact design can have on our fragile
environment and even serve as a public educator,
showing us the true value of living a good life.
As designers answer the needs of the new and growing
Asian market, designs are changing every aspect
of lives in the region; working, playing and living
have become more enjoyable for the people of Asia.
Design for Asia Award is presented to companies
from around the world that have created business
successes from good designs that reflect, or have
an impact on, the Asian lifestyle. There is also
a special merit prize, Distinguished Design from
China that is presented to outstanding designs that
originate from the Greater China region.
Design for Asia Award is dedicated to promoting
design excellence. It also seeks to raise awareness
amongst businesses and the public alike, that good
design is key to the quality of business success
and the enjoyment of life.
Official website of Design for Asia Award. |
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